Big Brother Naija Season 10: Starting Date, Grand Winner Prize Announced

The organizers of Big Brother Naija have officially announced July 26, 2025, as the premiere date for Season 10 of the highly anticipated reality TV show.

This season comes with a major upgrade — the winner will walk away with a staggering ₦150 million, the highest prize in the history of the show since its debut in 2006.

According to MultiChoice Nigeria, the show’s producers, this edition will also mark the return of long-time host Ebuka Obi-Uchendu, who has become a fan favorite over the years.

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Last year’s edition, themed No Loose Guard, introduced a unique twist where housemates entered in pairs before being unpaired mid-season. Kellyrae emerged as the winner, becoming the first married housemate to clinch the title and went home with ₦100 million.

The organizers also confirmed that physical auditions returned this year and were held from May 16 to May 18, drawing thousands of hopeful contestants from across the country.